Energy in motion

By Nicole DeCosta

The Lake Oswego Review, Jul 17, 2008, Updated Oct 30, 2009

Jonathan House / Lake Oswego Review

Parvaneh Kalantari and her dogs Spikoli, at left, and Bauer play outside West Linn High School where she graduated from. Since then, she has become a principal broker, gained experience in the local housing market and started her own company, Vitality Home Realty. With each transaction, Kalantari and her small team donates a portion of their commission to a local non-profit organization in their client’s name.

Pink and black.

Two colors.

Two words.

Bubble gum.

Midnight.

Many things are pink and black. The colors have two different personalities. Parvaneh Kalantari could be described as pink and black – fun yet professional, bold yet refined.

As a 24-year-old real estate broker, Kalantari chose these two colors to signify her new real estate business, Vitality Home Realty, of which she is the principal broker and owner. Now six years into her real estate career, Kalantari started her own company because she, “thrives on building relationships,” she said.

“I wanted to tie in my love of real estate, relationships and the community,” Kalantari said. “I want to give back and do something beneficial for others.”

That’s why Vitality is partnering with local, non-profit organizations.

With each transaction, Vitality agents donate three percent of the commission – before taxes – to either the Raphael House of Portland, the Children’s Cancer Association or DoveLewis Emergency Animal Hospital.

“The clients pick the organization they’d like to donate to. It’s in their name,” Kalantari said. “And it’s a tax write-off for them.”

Kalantari said she chose these organizations because her real estate company serves buyers and sellers in the greater Portland area.

“In 20 minutes or less you can drive to all these places and see what they’re all about,” Kalantari said. “In 30 days – the typical timeframe for a transaction – (clients) can determine what is important for them and where to donate.”

Philanthropy is at the heart of Vitality, she said.

“This is to show people how easy it is to make a difference in someone else’s life,” Kalantari said. “You’re providing a shelter for you and yours and at the same time providing one for someone who’s not as fortunate to do so at this time.”

After growing up in West Linn and graduating from West Linn High School, Kalantari got her real estate license and spent a few years at John L. Scott at Cascade Summit and then went on to sell 111 condominiums in one year, she said, with the homebuilding company, Marnella Homes, which she was with for two years.

She bought her first condo when she was 20 and said designing the logo for Vitality – which is a pattern of pink and black circles – with Art4orm Marketing was fun.

“Looking at the logo reminds me of energy,” Kalantari said. “It looks very different. It’s not your typical real estate sign.”

The company’s slogan, “Let our energy move you” refers to both buyers and sellers but also the emotional element of giving back to the community.

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